Can Your Prospects Find Your Website?
The web today is all about visibility. A $500 website with strong search engine optimization can bring in 10 times more revenue and traffic than a $5 million website simply by being more readily visible. The only way to gain strong visibility in top search engines like Google, Yahoo and Bing, is to carry out a creative, aggressive SEO campaign.
Search Engine Optimization (SEO) is the process of optimizing factors both on and off your website in order to increase the amount of organic search traffic your receive. It’s not an option, it’s an absolute requirement. Building a website and adding content to it simply isn’t enough anymore – you’ve got to optimize the content on your site to target specific keywords and locations as they relate to your business. And, you need to make sure that content is interesting and engaging, otherwise your users won’t read it and other websites certainly won’t link to it.
Core Search Engine Optimization Methods
Like all other internet marketing services, an SEO campaign needs to be custom-tailored to fit the business it’s trying to promote. There are several core methods to SEO that are part of every campaign, how we end up using them to grow your traffic is where the customization comes in.
On-page SEO refers to any search engine optimization that’s done within your actual website. Services include:
- Internal linking optimization
- Writing unique page titles & headers
- Keyword research to determine target keywords per page
- Keyword density checks for all content
- Custom meta data
- Custom header tags
- URL and navigation structuring
- Content recommendations
- Sitemap creation
Off-page SEO refers to any search engine optimization that’s done outside of your website. Services include:
- One-way link building
- Reciprocal linking
- Blog and PR outreach
- Niche directory & resource site submissions
- Location-based website and directory submissions
- Content syndication
About Link Building
Building links from other websites back to your own is still one of the most important factors when it comes to SEO and having your site appear for a variety of different keyword searches. You can optimize your site’s on-page elements all you want, but that’s just making your site search engine friendly and telling the search engines what the content is about. Without the backlinks, you won’t experience much growth. That being said, getting a link is a tough business these days. You can’t just send a blanket email out to all relevant sites and expect them to give you a link and want nothing in return. It’s just not happenin’.
We like to get creative when it comes to link building. It’s the most effective way to actually secure a link from a relevant website and ultimately gives you the best ROI on the money you’re spending for SEO. What exactly does “creative” mean? It means not just requesting links, but ensuring that they’re actually built. This can be done through sharing content with other websites, creating your own engaging content, sponsoring giveaways & product reviews or submitting to user-friendly directories that have strong link authority.