Your Website is a FAIL.
Okay, that may be a little harsh, but I know there are plenty of things you’re doing wrong with your website. This doesn’t mean you should fire your marketing department or quit the business altogether; it doesn’t even necessarily mean you’re doing a bad job. It just means there’s a lot more you can do to optimize the performance of your website.
What’s a Website Analysis?
A website analysis is a complete audit of your website – its design, visibility and functionality. The analysis is used to identify areas of improvement for a website and give specific instructions on how to carry out the recommendations. It’s ideal for a business who hasn’t updated their website in a long time, but has some significant traffic going to it, or for a business that is in the market for a redesign. It’s always better to get the analysis done before you go into a redesign – this way the company that ultimately builds your new site will have an effective outline from which to work.
To get a little more into specifics, I’ve outlined some of the areas of review:
- Key page design (Examples: home page, contact page, product page)
- Usability (Examples: site navigation, accessibility of code and site functionality)
- Imagery (Examples: employee photos, product photos)
- On-page and Off-page SEO factors
- Traffic
- Conversion rate
If you contact me, we can have a casual conversation about some general areas of improvement I see within your website.
